The Cooper Brand Code is a proven brand strategy method that includes Research, In-depth Analysis, Stakeholder Workshops, Collaborative Agreement and Results-driven Recommendations.
Depending on client objectives, the results take different shapes and forms, including Brand Messaging Guidelines, Brand Essence Strategies, Brand Standards and Brand Immersion Programs. All so the brand is healthy, highly-functioning and consistent in communication.
With over 25 years of marketing, advertising and brand management experience, Alan Cooper has served national and international clientele including Subaru, Western Union, The Dallas Cowboys, Nortel Networks, RadioShack and Shell Oil. Alan has launched go-to-market strategies and helped companies to rebrand. He continues to establish usable and tangible brand messaging strategies. Using consumer insights, Alan delivers strategic analysis for the development of positioning, brand immersion and creative platforms.
Over the years, we have worked with clients, large and small, to develop their brand approaches. We have to come to learn what works, what is critical and what amounts to marketing fluff. The Code is the compilation of that experience. Our method brings consistency and most importantly, differentiation to your brand. We help brands stand out and help them get ahead.
Are there nuanced differences? Sure. But by having extensive experience in both B2B and B2C marketing arenas, we know that the same basic branding principles apply.
From large international brands to strong local players, we know the importance of brand strategy – and we know it can make a huge difference. We are huge advocates of spot-on strategic thinking as the foundation for the most effective content and creative.
Over the years, we have worked with the industry's strongest creative, research and digital resources. When needed to execute, we tap the best on the block.
Ours is a blend of modern and proven approaches. Though many tried and true practices still apply, we embrace today's technology, data and research methods as we tackle client challenges.
Sign up here for a free brand audit. We'll take a cursory run at your brand. Revealing strengths, weaknesses and areas of prime opportunity (low hanging fruit and longer plays). Nothing to lose here. This is true a no-brainer.
The Cooper Brand Code
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Strategy first. Then begin the journey.