CASE STUDIES

Challenge: A North Texas City was looking to better brand and define their community. They wanted to spread the word to the marketplace. To the businesses looking for new locations and to residents wanting to be part of a well connected, modern community, with a strong spirit of Texas built in.

Method: Brand Study and Messaging Strategy Workshops 

Solution: Using a proven method of research, analysis and engaging workshops, a customized messaging strategy was developed that will serve as the foundation for all future creative executions and story development. 

Challenge: Serving a well known barber from New Orleans, there was an opportunity to help solidify a brand messaging platform – for optimal consistency and awareness.

Method: Messaging Strategy and Brand Advocate Workshop Sessions 

Solution: A useful and practical messaging strategy was employed. One that reflected the highest standards of the owner, reflecting a unique and powerful brand essence and allowing for consistency in the voice and execution of the brand. 

Challenge: Consulting for a local chapter of a national NGO can present advantages and challenges. In Dallas, the public had a hard time envisioning the abundance of nature in this booming metropolis. In order to promote the idea of Groundwork Dallas' role in protecting and caring for our environment, a brand identity had to be developed and the floundering level of awareness needed to be boosted.

Method: Brand Platform Development 

Solution: Working with the GWD Board and staff, we crafted a sophisticated brand and marketing communications strategy which led to consistent creative approaches in video, web, social content and promotional deliverables.